The effect of emotions on purchase behaviour towards novel foods. An application of Means–End chain methodology
Author:
Affiliation:
1. Universidad Pública de Navarra, Dpto. Gestión de Empresas, Campus de Arrosadía, 31006 Pamplona, Spain
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Agronomy and Crop Science,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/03031853.2017.1307119
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