The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study
Author:
Affiliation:
1. School of Tourism, Hospitality, and Events, Taylor’s University Lakeside Campus, Subang Jaya, Selangor, Darul Ehsan, Malaysia
2. Conrad N. Hilton College of Hotel and Restaurant Management, University Hilton, Houston, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1810743
Reference53 articles.
1. Cognitive antecedents and affective consequences of customers’ self-concept in brand management
2. Cruise brand experience: functional and wellness value creation in tourism business
3. Ahn, J., Lee, S. L. & Kwon, J. (2019). Impulsive buying in hospitality and tourism journals. Annals of Tourism Research. https://doi.org/10.1016/j.annals.2019.102764
4. A meta-analysis of consumer impulse buying
5. Empirical Evidence of Revenue Management in the Cruise Line Industry
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