‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds

Author:

Venturini Alice1ORCID,Columbano Martina2ORCID

Affiliation:

1. Department of Communications, Arts and Media ‘Giampaolo Fabris’, IULM University, Milano, Italy

2. Department of Business Law, Economics and Consumer Behavior ‘Carlo A. Ricciardi’, IULM Univeristy, Milano, Italy

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity;Computers in Human Behavior;2024-10

2. Navigating the spectrum of human-robot collaboration: Addressing robophobia-robophilia in the hospitality industry;International Journal of Hospitality Management;2024-09

3. Affective Fashion Trends: Aesthetic and Digital Affects from Nostalgia to AR;Fashion Theory;2024-08-23

4. Analyzing Transaction Networks of Popular Wearables within the Decentraland Metaverse;Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference;2024-08-21

5. Escaping Reality: Analyzing the Evolution of Avatar Skin Preferences in the Metaverse;Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference;2024-08-21

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