Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust-Reference-Cited by-同舟云学术

Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust

Published:2016-01-02 Issue:1 Volume:7 Page:30-44
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Chen-Yu Jessie,Cho Siwon,Kincade Doris

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

http://www.tandfonline.com/doi/pdf/10.1080/20932685.2015.1110042

Reference43 articles.

1. Is memory schematic?

2. Brand Love

3. On risk, convenience, and Internet shopping behavior

4. Bootstrapping Goodness-of-Fit Measures in Structural Equation Models

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