Young consumer’s attitude toward local versus foreign luxury brands

Author:

Cheah Isaac1,Shimul Anwar Sadat1,Ming Man Macy Hoi1

Affiliation:

1. School of Marketing, Curtin University, Perth, Australia

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Do luxury brands have to trade off for sustainability?;Journal of Global Fashion Marketing;2024-05-28

2. Consumer-based brand equity of South African luxury fashion brands;Journal of Fashion Marketing and Management: An International Journal;2023-04-14

3. Türkiye’nin Ülke İmajı ile Genel Ürün İmajının Yerli Otomobil TOGG’un Algılanan Ürün İmajına ve Satın Alma Tutumuna Etkisi;Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi;2022-07-06

4. Brand equity trend analysis for fashion brands (2001-2021);Journal of Global Fashion Marketing;2022-03-20

5. Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa;Journal of Global Marketing;2021-06-10

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