Author:
Brodowsky Glen H.,Tan Justin,Meilich Ofer
Subject
Marketing,Finance,Business and International Management
Reference29 articles.
1. An examination of the effects of ‘country-of-design’ and ‘country-of assembly’ on quality perceptions and purchase intentions;Acharya;Australasian Marketing Journal,2001
2. The effects of country of design and country of assembly on evaluative beliefs and attitudes toward buying them: A comparison between low and high ethnocentric consumers;Brodowsky;Journal of International Consumer Marketing,1998
3. Partitioning country-of-origin effects: Consumer evaluations of a bi-national product;Chao;Journal of International Business Studies,1992
4. Brand name and country of origin effects in the emerging market economies of Russia, Poland, and Hungary;Ettenson;International Marketing Review,1993
5. Belief, attitude, intention, and behavior: An introduction to theory and research;Fishbein,1975
Cited by
30 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献