Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth-Reference-Cited by-同舟云学术

Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth

Published:2020-12-03 Issue:1 Volume:12 Page:16-31
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Lee Seung-Hee¹,Workman Jane E¹

Affiliation:

1. Fashion Design and Merchandising, Southern Illinois University Carbondale, Carbondale, IL, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2020.1835523

Reference68 articles.

1. Measuring Brand Equity Across Products and Markets

2. The impact of service recovery evaluation on word-of-mouth intention: A moderated mediation model of overall satisfaction, household income and gender

3. Perceived Influence of Word-Of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective

4. Back to school by the numbers 2019–2020 school year. (August 13, 2019). https://nces.ed.gov/blogs/nces/post/back-to-school-by-the-numbers-2019-20-school-year

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