Framing corporate social responsibility for a controversial product-Reference-Cited by-同舟云学术

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Framing corporate social responsibility for a controversial product

Published:2018-05-10 Issue:8 Volume:35 Page:988-999
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Lee Sang Yeal¹^ORCID,Lee Ji Young²,Cho Yong-Suk³

Affiliation:

1. Faculty of Reed College of Media, West Virginia University, Morgantown, WV, USA

2. Faculty Research Affiliate, Public Interest Communication Research Lab, Reed College of Media, West Virginia University, Morgantown, WV, USA

3. Faculty of Media and Advertising Communication, Hansei University, South Korea

Funder

Public Interest Communication Research Lab at West Virginia University

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10548408.2018.1468852

Reference49 articles.

1. How Prevalent Is the Negativity Effect in Consumer Environments?

2. Consumer Response to Negative Publicity: The Moderating Role of Commitment

3. The Company and the Product: Corporate Associations and Consumer Product Responses

4. When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments

5. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

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