Rural tourism product promotion: a comparison of message framing techniques
Author:
Affiliation:
1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2023.2184444
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