1. Consumer Insights in Sports or Service-Related Business Research Unit, Faculty of Sports Science, Chulalongkorn University, Bangkok, Thailand
2. Hospitality and Event Department, Faculty of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, Thailand
3. Tourism Management Department, Faculty of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, Thailand