Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies
Author:
Affiliation:
1. College of Communication, DePaul University
2. Department of Strategic Communication, Marquette University
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2020.1859725
Reference56 articles.
1. Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel
2. The Transportation Scale–Short Form (TS–SF)
3. BBDO. (2020). Life without tech. Ads of the World. https://www.adsoftheworld.com/media/film/currys_pc_world_life_without_tech
4. Narrative, transportation and advertising
Cited by 30 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Refuting misinformation: Examining theoretical underpinnings of refutational interventions;Current Opinion in Psychology;2024-04
2. Narrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads;Alanya Akademik Bakış;2023-12-18
3. How College Students React to COVID Vaccine PSAs: An Experimental Investigation;American Politics Research;2023-12-14
4. Evaluation of the Impact of Public Ads on the COVID-19 Vaccine on the Public;Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi;2023-12-04
5. Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate;Journal of Current Issues & Research in Advertising;2023-08-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3