Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel-Reference-Cited by-同舟云学术

Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel

Published:2013-04 Issue:2 Volume:30 Page:97-113
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Ahn Ho-Young (Anthony),Wu Lei,Taylor Ronald E.

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

http://www.tandfonline.com/doi/pdf/10.1080/07359683.2013.787879

Reference44 articles.

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2. American Society of Plastic Surgeons. ( 2010 ). 2009 quick fact. Retrieved from http://www.plasticsurgery.org/Documents/Media/statistics/2009quickfacts-cosmetic-surgery-minimally-invasive-statistics.pdf

3. Formal features of cyberspace: Relationships between Web page complexity and site traffic

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