Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts
Author:
Affiliation:
1. KEDGE Business School, Talence, France
2. ETH Zurich, Zurich, Switzerland
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2022.2123724
Reference78 articles.
1. Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products
2. From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
3. Determinants of Internet Advertising Effectiveness: An Empirical Study
4. Word of mouth and interpersonal communication: A review and directions for future research
5. “This Post Is Sponsored”
Cited by 26 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Para-social mentoring: The effects of entrepreneurship influencers on entrepreneurs;Journal of Business Venturing;2025-01
2. Experimental evidence that activewear retail imagery elicits physiological, attentional and self-reported markers of body image threat in women;Body Image;2024-12
3. The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos;Journal of Business Research;2024-12
4. Multi‐Pop: Enhancing user engagement with content‐based multimodal popularity prediction in social media;Expert Systems;2024-08-25
5. Exploring customer engagement on Facebook marketplace for second-hand clothing;Social Responsibility Journal;2024-08-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3