Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers
Author:
Affiliation:
1. Department of Journalism and Creative Media, University of Alabama, Tuscaloosa, Alabama, USA;
2. Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2020.1763873
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