Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch-Reference-Cited by-同舟云学术

Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch

Published:2024-07-02 Issue:3 Volume:45 Page:339-356
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Sussman Kristen L.¹^ORCID,Looi Jiemin²,Park Haseon³

Affiliation:

1. School of Journalism and Mass Communication, Texas State University, San Marcos, Texas, USA

2. Hong Kong Baptist University’s School of Communication, Hong Kong, Hong Kong

3. Hubbard School of Journalism and Mass Communication, University of Minnesota–Twin Cities, Minneapolis, Minnesota, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2383695

Reference46 articles.

1. Evaluation of information retrieval: precision and recall

2. From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

3. Introducing Kolmogorov–Smirnov Tests under Uncertainty: An Application to Radioactive Data

4. Digital Advertising in the Age of Generative AI

5. Barnes J. 2023 February 3. “Twitter Ends Its Free API: Here’s Who Will Be Affected.” Forbes. https://www.forbes.com/sites/jenaebarnes/2023/02/03/twitter-ends-its-free-api-heres-who-will-be-affected/?sh=7df39a316266.

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1. Computational Advertising: Where Are We and Where Are We Going? Note from Editors;Journal of Current Issues & Research in Advertising;2024-07-02