Digital Advertising in the Age of Generative AI
Author:
Affiliation:
1. Department of Media and Communication, Sungkyunkwan University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2243496
Reference15 articles.
1. Online Behavioral Targeting: What Does the Law Say?
2. Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
3. Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors
4. Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
5. Programmatic creative: AI can think but it cannot feel
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