An Epistemological Perspective on Research in Political Marketing
Author:
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/15377850802053158
Reference160 articles.
1. Dyadic Business Relationships within a Business Network Context
2. How Broad Should the Marketing Concept Be?
3. The Conceptual Domain of Marketing: Evaluation of Shelby Hunt's Three Dichotomies Model
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