Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter
Author:
Affiliation:
1. School of Business, Saint Joseph University, Beirut, Lebanon;
2. School of Business, Saint Joseph University, Beirut, Lebanon
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2020.1724419
Reference68 articles.
1. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
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3. Quality, satisfaction and behavioral intentions
4. Handbook of Marketing Scales
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