Service Quality in the Malaysian Fast Food Industry: An Examination Using DINESERV-Reference-Cited by-同舟云学术

Service Quality in the Malaysian Fast Food Industry: An Examination Using DINESERV

Published:2010-03-29 Issue:2 Volume:31 Page:194-212
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Bougoure Ursula-Sigrid,Neu Meng-Keang

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous)

Link

http://www.tandfonline.com/doi/pdf/10.1080/15332961003604360

Reference78 articles.

1. ACNeilsen . ( 2005 ). A 360° view of fast food and impulse habits. Retrieved February 29, 2009, fromhttp://asiapacific.acnielsen.com/pubs/documents/2005_June_AP_Insights.pdf\

2. A Customer Satisfaction Research Prospectus

3. An empirical assessment of the SERVQUAL scale

4. Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

5. A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

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