Hospital Affiliations, Co-Branding, and Consumer Impact
Author:
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
http://www.tandfonline.com/doi/pdf/10.1080/07359683.2014.874873
Reference8 articles.
1. Marketing in the Network Economy
2. Evaluations of co‐brands and spill‐over effects: further empirical results
3. Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect
4. Co-branding: The State of the Art
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