Co-branding: The State of the Art

Author:

Helmig Bernd,Huber Jan-Alexander,Leeflang Peter S. H.

Publisher

Springer Science and Business Media LLC

Cited by 96 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Advances in B2B Co-Branding: A Systematic Literature Review;Journal of Business-to-Business Marketing;2024-07-28

2. Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory;Journal of Marketing for Higher Education;2024-07-18

3. Relationship between entrepreneurial orientation, innovative co-branding partnership, and business performance;Journal of Entrepreneurship, Management and Innovation;2024

4. Mobile Games Impact on Food Marketing Towards Gen-Z;Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022);2023-09-29

5. Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain;Electronic Commerce Research;2023-09-27

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