Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain
Author:
Funder
National Natural Science Foundation of China
Natural Science Foundation of Shandong Province
Publisher
Springer Science and Business Media LLC
Subject
Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s10660-023-09759-5.pdf
Reference44 articles.
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3. Ma, D., & Hu, J. (2022). The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chain. International Journal of Production Economics, 254, 108633. https://doi.org/10.1016/j.ijpe.2022.108633
4. Tan, Y., & Carrillo, J. E. (2017). Strategic analysis of the agency model for digital goods. Production and Operations Management, 26(4), 724–741. https://doi.org/10.1111/poms.12595
5. Guo, X., Zheng, S., Yu, Y., & Zhang, F. (2021). Optimal bundling strategy for a retail platform under agency selling. Production and Operations Management, 30(7), 2273–2284. https://doi.org/10.1111/poms.13366
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