It’s no laughing matter: An exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Author:
Affiliation:
1. Department of Communication, University of Maryland, College Park, Maryland, USA
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2017.1346432
Reference28 articles.
1. The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements
2. Developing a Typology of Humor in Audiovisual Media
3. Theories of Adults' Understanding and Use of Irony and Sarcasm: Applications to and Evidence from Research with Children
4. In the mood to face the facts: When a positive mood promotes systematic processing of self-threatening information
5. Affect and Persuasion
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