The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements-Reference-Cited by-同舟云学术

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The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements

Published:2004-05 Issue:3 Volume:9 Page:259-274
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

BIENER LOIS,JI MING,GILPIN ELIZABETH A.,ALBERS ALISON B.

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)

Link

http://www.tandfonline.com/doi/pdf/10.1080/10810730490447084

Reference29 articles.

1. Affective Responses Mediating Acceptance of Advertising

2. Exploring Antismoking Ads: Appeals, Themes, and Consequences

3. The continuing importance of emotion in tobacco control media campaigns: a response to Hastings and MacFadyen

4. Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics

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