An Experimental Test of the Effects of Public Mockery of a Social Media Health Campaign: Implications for Theory and Health Organizations’ Social Media Strategies
Author:
Affiliation:
1. Donald P. Bellisario College of Communications, Penn State University
2. School of Communications, Grand Valley State University
3. Department of Media, Knowledge, and Communication, University of Augsburg
Funder
funding associated
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2023.2282833
Reference55 articles.
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3. One Hundred Years of Humor in American Advertising
4. Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?
5. Brock, A. (2008). Humor, jokes, and irony versus mocking, gossip, and black humor. In G. Antos, E. Ventola & T. Weber (Eds.), Handbook of interpersonal communication (pp. 541–565). Mounton de Gruyter.
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