Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal-Reference-Cited by-同舟云学术

Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

Published:2012-07 Issue:3 Volume:29 Page:206-222
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Casais Beatriz,Proença João F.

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

http://www.tandfonline.com/doi/pdf/10.1080/07359683.2012.705642

Reference64 articles.

1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis

2. Exploring the relationship between celebrity endorser effects and advertising effectiveness

3. Marketing AIDS Prevention: The Differential Impact Hypothesis Versus Identification Effects

4. Health Care

5. I Would Like to be Like Her/Him: Are Athletes Role-Models for Boys and Girls?

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