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3. Direct‐to‐consumer advertising and young consumers: building brand value
4. Ball , J. Manika , D. & Stout , P. ( 2008 , August ).Across the ages: Are college age adults a viable segment for DTC prescription drug advertising? Paper presented at the Association for Education in Journalism & Mass Communication Annual Convention, Boston, MA.
5. Direct-to-Consumer Drug Advertisements on Network Television: An Exploration of Quantity, Frequency, and Placement