Direct-to-Consumer Drug Advertisements on Network Television: An Exploration of Quantity, Frequency, and Placement-Reference-Cited by-同舟云学术

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Direct-to-Consumer Drug Advertisements on Network Television: An Exploration of Quantity, Frequency, and Placement

Published:2004-11 Issue:6 Volume:9 Page:491-497
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

BROWNFIELD ERICA D.,BERNHARDT JAY M.,PHAN JENNIFER L.,WILLIAMS MARK V.,PARKER RUTH M.

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)

Link

http://www.tandfonline.com/doi/pdf/10.1080/10810730490523115

Reference18 articles.

1. Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Consumer Perspective from New Zealand

Cited by 90 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Patients as Consumers: Reflections on the FDA's new rule on direct-to-consumer advertising;American Journal of Preventive Medicine;2024-08

2. Is exposure to pharmaceutical direct-to-consumer advertising for heart disease and diabetes associated with physical activity and dietary behavior?;Social Science & Medicine;2023-08

3. Gender bias in antidepressant direct-to-consumer pharmaceutical advertising;Comprehensive Psychiatry;2023-05

4. Content Analysis in the Research Field of Strategic Health Communication;Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research;2022-09-25

5. Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016;Journal of Health Communication;2022-03-04

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