Memory and Comprehension of Magazine-Based Prescription Drug Advertisements among Young and Old Adults
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference34 articles.
1. Age, Education, and Literacy Skills of Adult Mississippians
2. Direct-to-consumer prescription drug advertising and the public
3. Direct-to-Consumer Drug Advertisements on Network Television: An Exploration of Quantity, Frequency, and Placement
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