Impact of age on brand awareness sets: a turning point in consumers’ early 60s

Author:

Lambert-Pandraud Raphaëlle,Laurent GillesORCID,Mullet Etienne,Yoon Carolyn

Funder

Foundation HEC

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference26 articles.

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2. Bowles, R. P., & Salthouse, T. A. (2008). Vocabulary test format and differential relations to age. Psychology and Aging, 23(2), 366–376.

3. Bowles, R. P., Grimm, K. J., & McArdle, J. J. (2005). A structural factor analysis of vocabulary knowledge and relations to age. Journal of Gerontology: Psychological Sciences, 60B(5), 234–241.

4. Craik, F. I. M. (1999). Memory, aging, and survey measurement. In N. Schwarz, D. C. Park, B. Knaüper, & S. Sudman (Eds.), Cognition, aging and self-reports (pp. 95–111). New York: Psychology Press.

5. Draganska, M., & Klapper, D. (2010). Choice set heterogeneity and the role of advertising: an analysis with micro and macro data. Journal of Marketing Research, 68(August), 653–669.

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