Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health (social science)
Reference42 articles.
1. Aikin, K. J., Swasey, J. L.& Braman, A. C. (2004).Patients and physicians attitudes and behaviors associated with DTC promotion of prescription drugs—Summary of FDA survey results. Retrieved from http://www.fda.gov/downloads/Drugs/ScienceResearch/ResearchAreas/DrugMarketingAdvertisingandCommunicationsResearch/UCM152890.pdf
2. Stigma-Reducing Components in Direct-to-Consumer Prescription Ads: Onset Controllability, Offset Controllability, and Recategorization
3. Costs and Benefits of Direct-to-Consumer Advertising
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献