Costs and Benefits of Direct-to-Consumer Advertising
Author:
Publisher
Springer Science and Business Media LLC
Subject
Public Health, Environmental and Occupational Health,Health Policy,Pharmacology
Reference14 articles.
1. Promotion of Prescription Drugs to Consumers
2. A Simple Theory of Advertising as a Good or Bad
3. The Effect of Prescription Drug Advertising on Doctor Visits
4. Effects of Direct-to-Consumer Advertising on Medication Choice: The Case of Antidepressants
5. The Epidemiology of Major Depressive Disorder
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1. Attitudes, attributions, and usage patterns of primary care patients with regard to over-the-counter drugs—a survey in Germany;Wiener Medizinische Wochenschrift;2022-09-23
2. Medicines Information and the Regulation of the Promotion of Pharmaceuticals;Science and Engineering Ethics;2018-05-02
3. Pragmatic recommendations to address challenges in disseminating evidenced-based treatment guidelines.;Canadian Psychology/Psychologie canadienne;2016-08
4. Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel;Journal of Health Communication;2015-03-20
5. Patient Engagement Programs for Recognition and Initial Treatment of Depression in Primary Care;JAMA;2013-11-06
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