Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs-Reference-Cited by-同舟云学术

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Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs

Published:2022-05-04 Issue:5 Volume:27 Page:281-291
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

Parvanta Claudia¹,Hammond R.W.²,He W.¹,Zemen R.¹,Boddupalli S.¹,Walker K.³,Chen H.¹,Harner R.N.²

Affiliation:

1. College of Public Health, University of South Florida, Tampa, Florida, USA

2. Muma College of Business, Center for Marketing and Sales Innovation, University of South Florida, Tampa, Florida, USA

3. Zimmerman School of Mass Communication and Advertising, University of South Florida, Tampa, Florida, USA

Funder

Florida Department of Health, Bureau of Tobacco Free Florida

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health (social science)

Link

https://www.tandfonline.com/doi/pdf/10.1080/10810730.2022.2100016

Reference75 articles.

1. UNC Perceived Message Effectiveness: Validation of a Brief Scale

2. Using eye tracking and gaze pattern analysis to test a “dirty bomb” decision aid in a pilot RCT in urban adults with limited literacy

3. Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?

4. Talking About Antismoking Campaigns: What Do Smokers Talk About, and How Does Talk Influence Campaign Effectiveness?

5. Why Do Smokers Talk About Antismoking Campaigns? Predictors of the Occurrence and Content of Campaign-Generated Conversations

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