Comprehension of Information in Three Direct-to-Consumer Television Prescription Drug Advertisements Among Adults With Limited Literacy-Reference-Cited by-同舟云学术

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Comprehension of Information in Three Direct-to-Consumer Television Prescription Drug Advertisements Among Adults With Limited Literacy

Published:2005-10 Issue:7 Volume:10 Page:609-619
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

Kaphingst Kimberly A.,Rudd Rima E.,DeJong William,Daltroy Lawren H.

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)

Link

http://www.tandfonline.com/doi/pdf/10.1080/10810730500267647

Reference21 articles.

1. Regulation of prescription drug promotion: direct-to-consumer advertising

2. Direct-to-Consumer Prescription Drug Advertising

Cited by 43 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer Advertising and Health Communication;The Routledge Handbook of Health Communication;2021-08-26

2. Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages;Communication Methods and Measures;2020-05-31

3. Patient Perception and Clinical Impact of Direct-to-Consumer Advertising in Inflammatory Bowel Disease;Digestive Diseases and Sciences;2020-03-07

4. The modality of direct-to-consumer advertisements for prescription drugs affects thoughts of risk and drug distrust;Communication Research Reports;2019-08-08

5. Audiences in the Dark: Deception in Pharmaceutical Advertising Through Verbal–Visual Mismatches;The Palgrave Handbook of Deceptive Communication;2019

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