Extending the theory of planned behavior to predict organic food adoption behavior and perceived consumer longevity in subsistence markets: A post-peak COVID-19 perspective-Reference-Cited by-同舟云学术

Extending the theory of planned behavior to predict organic food adoption behavior and perceived consumer longevity in subsistence markets: A post-peak COVID-19 perspective

Published:2023-09-21 Issue:1 Volume:10 Page:
ISSN:2331-1908
Container-title:Cogent Psychology
language:en
Short-container-title:Cogent Psychology

Author:

Dangaiso Phillip¹^ORCID

Affiliation:

1. Department of Economics, Marketing and Entrepreneurship, Zimbabwe Ezekiel Guti University, Bindura, Zimbabwe

Funder

no direct funding

Publisher

Informa UK Limited

Subject

General Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311908.2023.2258677

Reference80 articles.

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4. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and Predicting social behaviour. Prentice-Hall.

5. How does greenwashing affect green branding equity and purchase intention? An empirical research

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