How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Published:2024-07-03 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Dangaiso Phillip¹^ORCID,Mukucha Paul²^ORCID,Jaravaza Divaries Cosmas²^ORCID,Makudza Forbes³^ORCID

Affiliation:

1. Department of Marketing, Chinhoyi University of Technology, Chinhoyi, Zimbabwe

2. Department of Marketing, Bindura University of Science Education, Bindura, Zimbabwe

3. Department of Business Enterprise and Management, University of Zimbabwe, Harare, Zimbabwe

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2367094

Reference64 articles.

1. CSR–brand relationship, brand positioning, and investment risks driven towards climate change mitigation and next perspectives emerging from: “Litigation, projections, pathway, and models”

2. Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors

3. The theory of planned behavior: Frequently asked questions

4. Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

5. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP