Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour
Author:
Affiliation:
1. Department of Management, University of Exeter Business School, Exeter, UK
2. Department of Environment and Sustainability, Western State Colorado University, Gunnison, CO, USA
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/09669582.2016.1270952
Reference46 articles.
1. The Life Trajectory of Social Marketing
2. 'Staying Within the Fence': Lifestyle Entrepreneurship in Tourism
3. Commitment and Behavior Change: Evidence from the Field
4. Doing Focus Groups
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