Does Corporate Social Responsibility Enhance Political Marketing?-Reference-Cited by-同舟云学术

Does Corporate Social Responsibility Enhance Political Marketing?

Published:2020-08-06 Issue:1 Volume:34 Page:71-101
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Twum Kojo Kakra¹^ORCID,Kosiba John Paul²^ORCID,Abdul-Hamid Ibn Kailan²,Hinson Robert³

Affiliation:

1. Department of Business Administration and Economics, Presbyterian University College, Abetifi, Ghana

2. Department of Marketing, University of Professional Studies, Accra, Ghana

3. Department of Marketing and Entrepreneurship, University of Ghana Business School, Accra, Ghana

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2020.1798850

Reference127 articles.

1. Corporate social responsibility and consumers' perception of price

2. Political Brand Equity Model: The Integration of Political Brands in Voter Choice

3. Vote Buying With Multiple Distributive Goods

4. Almeida, P. (2010). Social movement partyism: Collective action and oppositional political parties. In N. Van Dyke & H. J. McCammon (Eds.), Strategic Alliances: Coalition Building and Social Movements (Vol.34, pp. 170-196). Minneapolis: University of Minnesota Press.

5. How corporate social responsibility information influences stakeholders' intentions

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