Corporate social responsibility and consumers' perception of price
Author:
Publisher
Emerald
Subject
Social Sciences (miscellaneous),General Business, Management and Accounting
Reference32 articles.
1. Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving
2. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
4. Consumer Perceptions of Price (Un)Fairness
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