Unraveling the Influence of Political Marketing on Electoral Decision-Making: A Robust Analysis with PLS-SEM Based on Key Information Management

Author:

Vargas-Merino Jorge Alberto,Pillaca-Villarruel Cristhina del Pilar,Silvera-Otañe Gian Pierre,Fernández-Hurtado Gisela Analy,Olórtegui-Alcalde Luis Miguel,Berrospi-Ytahashi Alfredo Martín

Publisher

Elsevier BV

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