Using Eye Tracking to Assess the Impact of Advertising Appeals on Donor Behavior
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10495142.2014.965073
Reference46 articles.
1. Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing
2. Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
3. Shining in the Center: Central Gaze Cascade Effect on Product Choice
4. The Role of Emotions in Marketing
5. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
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