The theoretical foundations of nonprofit competition: a resource-advantage theory approach
Author:
Affiliation:
1. Silberman College of Business, Fairleigh Dickinson University, Teaneck, New Jersey, USA
2. Rawls College of Business, Texas Tech University, Lubbock, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2018.1452818
Reference65 articles.
1. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
2. Asserting Difference: The Strategic Response of Nonprofit Organizations to Competition
3. Communalities and Distinctions in the Measurement of Organizational Performance and Effectiveness Across For-Profit and Nonprofit Sectors
4. Comparing Workplace Organization Design Based on Form of Ownership
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