Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry-Reference-Cited by-同舟云学术

Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry

Published:2020-03-18 Issue:2 Volume:33 Page:194-208
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Zbib Imad¹,Ghaddar Reem¹,Samarji Ahmad²,Wahbi Marwan³

Affiliation:

1. Department of Marketing and Entrepreneurship, Phoenicia University, District of Zahrani, Lebanon;

2. Department of Education, Phoenicia University, District of Zahrani, Lebanon;

3. Department of Marketing, Rafik Hariri University, Meshref, Lebanon

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1740634

Reference61 articles.

1. Does country of origin matter for low‐involvement products?

2. Predicting consumer behavior based on country of origin (COO)

3. Does country of brand origin (COBO) matter for the Lebanese consumers?

4. ArabAd. 2018. Lebanon’s FMCG giants quenching the desires of consumers. ArabAd, October 21. Accessed December 12, 2018. http://arabadonline.com/details/industry-talk/lebanon-s-fmcg-giants-quenching-the-desires-of-consumers.html.

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