A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches
Author:
Affiliation:
1. Department of Marketing, Anadolu University, Eskisehir, Turkey
2. Department of Aviation Management, Samsun University, Samsun, Turkey
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2023.2236583
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3. Consumer ethnocentrism and purchasing behavior: moderating effect of demographics
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