Gen Zers’ Travel-Related Experiential Consumption on Social Media: Integrative Perspective of Uses and Gratification Theory and Theory of Reasoned Action
Author:
Affiliation:
1. Paseka School of Business, Minnesota State University, Moorhead, MN, USA
2. College of Business Administration, Savannah State University, Savannah, GA, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2024.2353078
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1. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
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4. Social Media Marketing: A Literature Review and Implications
5. Generation Z in the United Arab Emirates: A Smart-Tech-Driven iGeneration
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