U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention
Author:
Affiliation:
1. Department of Marketing, George Fox University, Newberg, Oregon, USA
Funder
Margaret Mangel Catalyst Grant
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2018.1544528
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