Ethnocentrism and Consumer Knowledge in the U.S. Auto Consumer
Author:
Affiliation:
1. Management and Marketing, University of St. Thomas, Houston, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2023.2176397
Reference47 articles.
1. Country of origin: A competitive advantage?
2. Country-of-origin marketing: A list of typical strategies with examples
3. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
4. The Relationship Between Consumer Ethnocentrism and Human Values
5. Baker Donelson. 2021. Buy American Act in 2021: Key Changes and Future Outlook. Sausalito, California: JD Supra. https://www.jdsupra.com/legalnews/buy-american-act-in-2021-key-changes-6400227/.
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