Idea generation leveraged from value co-creation process enhances new service development performance
Author:
Affiliation:
1. OYA Graduate School of Business, Universiti Utara Malaysia, Malaysia
2. College of Economics and Political Science, Sultan Qaboos University, Muscat, Oman
3. CDU Business School, Charles Darwin University, Darwin, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1430052
Reference88 articles.
1. Market orientation and performance in service firms: role of innovation
2. Dialogue and its role in the development of relationship specific knowledge
3. Firm Resources and Sustained Competitive Advantage
4. MIS Quarterly
5. Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Cited by 20 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Pedagogical Approaches and Innovative Teaching;Advances in Educational Technologies and Instructional Design;2024-03-22
2. Effect of Value co- Creation on the New Services Development: The Mediator Role of Intra-Organizational Coordination and Moderating Role of Technological Experience;Roshd -e- Fanavari;2023-03-13
3. Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation;International Marketing Review;2023-01-17
4. Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective;Journal of Marketing Theory and Practice;2022-10-03
5. A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling;Journal of Promotion Management;2022-08-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3