Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective-Reference-Cited by-同舟云学术

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Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective

Published:2022-10-03 Issue: Volume: Page:1-24
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Oklevik Ove¹²^ORCID,Nysveen Herbjørn³,Pedersen Per E.³⁴

Affiliation:

1. Department of Business Administration, Western Norway University of Applied Sciences, Sogndal, Norway

2. Department of Marketing, Management and Finance Institute WSB University, Gdansk, Poland

3. Department of Managment and Stratgey, Norwegian School of Economics, Bergen, Norway

4. Department of Business, History and Social Sciences, University of South-Eastern Norway (USN), Kongsberg, Norway

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2120013

Reference114 articles.

1. Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare

2. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation

3. Value co-creation: Concept and contexts of application and study

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The effect of customer participation on brand preference: Do hotel brand type and star rating matter?;Journal of Hospitality and Tourism Management;2024-09

2. The role of value co-creation in building trust and reputation in the digital banking era;Cogent Business & Management;2024-07-12

3. Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection;Journal of Research in Interactive Marketing;2024-03-14

4. A User’s Perspective on the Factors Influencing the Satisfaction of Assistive Technology Resources Centers’ Built Environment Services;Buildings;2023-06-01

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