Affiliation:
1. VIT Business School, VIT Bhopal University, India
Abstract
There are various pedagogical methods available today to provide experiential learnings to students. The purpose of this chapter is to present simulation activity used to teach the concept of idea generation to students integrating experiential learnings. This technique brought innovation, collaboration, hands-on experience, interpersonal skill development, creative thinking, design thinking, analytical skills, decision-making, planning, and problem-solving skills in the classroom. An existing product was provided to the students who were asked to come up with new product development using Osborn Checklist (SCAMPER). Students were divided into groups of four and were asked to provide a written assignment and oral presentation on their creative output and learnings from the activity to ensure that the subject matter is well understood by students. The students were provided the pre-reads before conducting the simulation activity. The finding of the activity and learning experience of the students is provided in this chapter.
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